What is Social Media Analytics? Social media analytics are a way to collect information and to monitor any changes when it comes to social media platforms like; Facebook, Twitter, Instagram and many more. You are able to see how many people are visiting your platform by day, week or month. You are also able to see what posts are getting the most attention from people and this helps you are keep track of what posts are more popular with your audience, helping you decide what content you should be having on your platform. How do you bring together a local business and social media? Social media is a platform for a business to advertise what they offer the public. Platforms for tourist businesses can be Facebook, Instagram or trip advisor as it will reach a lot of people and they do need to have more than one as not everyone uses Instagram, you will also reach more people. Tourist operators can use social media analytics to their advantage as it tells them what their...
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